Is BeHear ambient noise reduction the same as Active Noise Cancellation (ANC)?

BeHear does not integrate Active Noise Cancellation because that technology is not helpful for listening to ambient sounds. Actually, the purpose of Active Noise Cancellation is to cancel out all sounds that come from the environment, while for hearing enhancement we strive to identify and clarify important sounds. So, the noise reduction technique in BeHear uses our field-proven algorithms on the microphone signals that are later amplified, according to the customer’s hearing loss parameters.
For more on this topic, see our blog post about active noise cancellation.